Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
This blog post comes as an answer to the many requests we had from our customers to support them in order to achieve completely automated report generation.
My colleagues from our support team, very often receive questions about whether it is possible to schedule Advanced Web Ranking to do all the rank checking, report generation and sending through email without any intervention, other than the initial setup.
This means that people want to have their data reports delivered without going back in the application and requesting on and on for the information.
Well, now I’m sad… I guess they don’t like using Advanced Web Ranking all that much since they want to see it as less as possible…
I was just kidding!
It is natural to want to get the best results with minimum effort.
Set up the autopilot…
YES. It is possible to use Advanced Web Ranking just once, and have all the reports you need, updated and sent by email to you, your clients or whoever you wish to.
But before laying down all the steps you must do to set up Advanced Web Ranking for this task, let me point out a few other great things you can do:
- whether you have more than one project built in Advanced Web Ranking, you can set it up the autopilot, just once, for all your projects. Thus you can manage with the same ease any amount of work you have to do.
- you are not limited to just a few reports. You can request all the reports your heart desires (literally you can have them) no matter how many, because again, you will build the templates as you want them, once, and then you can make them applicable to all projects.
- you set the report generation to be made as often as you want. Advanced Web Ranking doesn’t bother you at all with its updates as it starts and runs them alone, by schedule. So you won’t even have to remember they exist.
So, bottom line: make a wish list, and Advanced Web Ranking will make it happen!
…and check your email to view the reports
Just follow these steps:
Now, let’s begin with the steps (I won’t insist too much on the simple tasks but rather on the specific things you should do to make the process automatic) :
1. First you have to set up the reports you wish to be generated and later, sent by email (from the [Reports] menu -> [New Report]).
At this step, there is just one thing you must set up differently than regular, so the reports are send by email to you or your clients at generation: in the [Send report by email] settings section check the [Send report by email] check box.
If you haven’t set up your email account data before, at this step you are going to be asked to do it in order to proceed.
I’ll remind you that if you want the report template to be available for multiple projects, you must enable the [Make report available in all projects (global template)] check-box from the [Report Settings] section.
2. The second step is to set up the scheduler.
Between two consequent updates, all reports generated would present the data gathered at the last update. Therefore, in order to contain new data, the report generation must be bound together with a project update.
This means that first, you must schedule the update. From [Scheduled Tasks] menu -> [New] -> [Schedule update], select the projects you are referring to, specify the periodicity of the updates and select the reports you wish to generate along with the update.
At this moment make sure the [Selected reports] option is chosen from the [Select the reports you wish to generate] to be able to select the desired reports.
3. Guess what? You’re done! You can now close the application and wait for your reports to be delivered to you by the schedule you have defined. Advanced Web Ranking will start automatically when the updates are scheduled, will run them and send you the reports you’ve requested. You don’t have to do anything else, but to keep your computer on during the update.
Now, tell me! What would you need for Advanced Web Ranking to do to ease your work? Go ahead, imagine the impossible and share your desires with us!
As usual the comments section awaits you or make it quick on Twitter.
Photo credit: marksweb
Share on Inbound.org Chrome Extension ”
Unless you’ve been living under a rock lately, you must have probably heard about Inbound.org, an incredible resource full of awesome Inbound Marketing content.
I have learned so much by reading the articles posted on Inbound.org that I felt I needed to do something to contribute to this awesome resource.
So here it is, for all the fans of Inbound.org, I created a Chrome extension that allows you to share an interesting article on Inbound.org without the actual need to have the site open in your browser.
To install the Chrome extension in your browser, just click on the image below:
PS. Don’t forget to leave your feedback below if you wish to see any improvements added to this extension.
Should You Pay Per Click To Advertise An AdSense Site? ”
AdSense and AdWords are two sides of the same coin. AdWords gives advertisers a means to drive targeted traffic to their site on a cost-per-click basis, and AdSense allows site owners to share that advertising revenue by hosting adverts on their websites (or video, apps, games etc). Traditional wisdom is just that: Adwords is for advertisers and AdSense is for publishers and ”never the twain shall meet”.
With that long established wisdom in mind it is not a surprise that eyebrows were raised when the official Google AdSense Google+ page started suggesting that publishers might want to look at buying AdWords ads to increase site traffic. Were are they suggesting that Arbitrage is now OK? Had they forgotten that the publisher would pay 100% of the price of a click but only receive 68% of the price when the visitor left via an ad? Even ignoring the fact that page CTRs are never going to be 100%, those numbers don’t make the idea seem too appealing.
Let’s be clear – Arbitrage is not allowed
Ad Arbitrage is the process of buying cheap traffic and then making a margin by having that traffic leave via higher priced ads.
Arbitrage is most commonly practiced by buying from one source and selling via another, rather than buying and selling to the same network. Margins can though be made by buying and selling on the same network by targeting related topic areas where a price gap exists. For instance users searching for online gaming tips might be targeted, in an affordable way, by ads for content related to the higher paying gaming hardware topics.
Unless the CPC difference is particularly extreme, this can require very high page click-through-rates to make any return on the advertising spend. That lends itself towards very low quality pages that are created with the sole aim of having the user click on an ad.
This type of set-up is specifically prohibited by Google advertising policies (Advertising policy – Arbitrage) and as such could endanger a publisher’s account. If AdSense weren’t talking about Arbitrage then why would publishers use AdWords?
Target multi-visit users
Each time a user returns to your website there is a chance that they leave by a monetised link. Targeting visitors who are more likely to make repeat visits then improves your chances on getting a return on the cost of that visitor.
One way to do this is to understand what content drives repeat visitors. This is one of those odd pieces of data that you think would be easy to get at through Google Analytics, but it is surprisingly illusive.
Example: Content that, by its nature, changes frequently can perform well in this respect. News sections of sites and events – particularly when users are entering via top level pages rather than individual items.
Using AdWords means that you don’t just have to target by landing page, but by the actual terms used. Identifying phrases that might indicate regular searches can be a clue to finding those repeat visitors.
However you identify and target possible repeat traffic sources, monitoring is vital. By including campaign tracking variables in AdWords and varying them for different landing pages it is simple to look back at visitor loyalty reports to identify which of your AdWords campaigns are generating those repeat visitors and even what revenue is being generated by them.
Target content generators
On sites where AdSense revenue is driven by user generated content, then it can often pay far better to target content generators over the eventual consumers.
Take a car classified site as an example. Targeting “cars for sale” searches means that each click pays for one user who may or may not leave your website by a paid link. Targeting “sell your car” searches means targeting users who might add content that will attract multiple potential buyers to the site – effectively multiplying your reach.
Re-targeting, where you target users who have exhibited certain behaviour, can also be used in this way by targeting those who have previously contributed on your site. An events listing site, for example, could target those users who have seen a “Thank you for adding your event” page. With retargeting set up correctly a site owner could target those who have previously submitted an event, but not returned to the site recently: Prime candidates to ask for more content from.
Targeting users likely to amplify your message is another way to get additional value from your paid traffic. Bloggers, frequent users of social networks and other online influencers can bring real value to an AdSense monetised site without ever clicking on an ad themselves.
Placement targeted ads in particular open up some interesting possibilities with regards to raising awareness of your site amongst influencers in your niche. Placing your ads on sites likely to be used by bloggers and journalists in your niche can increase your chance of getting coverage. You could even go as far as to target placements on a blogger’s own site – but be sure to make your website address clear as they won’t want to click on adverts on their own site.
Again, re-targeting can be used to reach those influencers too. You could, for instance, target users who arrived at your site via a particular social network, or those who visited content that is likely to appeal to these groups such as “write for us” and “press information” pages. Once these users have visited your site you can then target them later as part of a campaign that might have wider interest.
Possible doesn’t mean easy
Average visitor revenues can be tight on AdSense sites, particularly when AdSense is the main or only income source. Whilst it is certainly possibly to get a positive ROI on traffic sent to AdSense sites from AdWords the margin for error is slimmer than in some other cases.
That narrow margin means that continual monitoring and improvement are vital. Constant review both with mind to maximising revenue and in driving down the costs are the only way to make it work long-term.
AdWords frequently release deals for new publishers that offer subsidised advertising in your first month. If you haven’t tried AdWords before, they offer a great way to get started without bearing the full cost of the ‘learning phase’.
Paying for users on a per click basis might not be right for every publisher, and almost certainly isn’t right for every type of website visitor. Get it right, and it can turbo-charge your website!
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.
Author: Mat Bennett
Mat Bennett is MD at OKO Digital and has been an involved with Google AdSense since it was launched in 2003. Mat has most recently led OKO to join the new Google AdSense Certified Partners programme allowing them to lend the company’s experience with the programme to AdSense publishers world-wide.
View all posts by Mat Bennett
SMX Advanced Seattle – An Unforgettable Adventure ”
Yup! We’re back from SMX Advanced!
And, as you may have guessed, we did not come empty handed. The backpacks that we came back with are stuffed with new ideas from fellow SEOs, old friends and new ones, tons of pictures and, of course, good stories to tell.
Let’s open these backpacks together and see what we can find inside.
Here are the best tips from SMX this year:
- The days of easy links and easy SEO are over (Rae Hoffman-Dolan)
- Good links should be built for people, not for search engine rankings (Danny Sullivan’s rant)
- Credibility is everything in getting high authority links (Eric Enge)
- Build relationships, that’s how you build links (Casie Gillette)
- Search engines are faster and smarter than ever before (Thomas Schmitz)
- Pagination and Canonicalization help big e-commerce sites avoid duplicate content (Adam Audette)
- Considering Universal Search, we may soon see only three organic results on Google’s first page (Bruce Clay)
- Google is about interconnectivity of the web and Social is on top (Todd Friesen)
- Google+ does not have enough critical mass to make it a real signal for rankings, Facebook does (Greg Boser)
- Content marketing works better than ever. It involves more effort, but it’s more effective (Brent Csutoras)
- People convert when we solve their problems (Vanessa Fox)
An awesome experience
Speaking in front of hundreds of people is not easy, especially when your conclusion is: “Stop building links the hard way! Spend your time making great products and great content!”.
Philip Petrescu (CEO of Caphyon) was very excited to share our knowledge on Authority building versus Link building. If you’re interested to see the story behind the slides, check out this post that was featured on the SEOmoz blog.
The paparazzi on duty caught a few funny moments during the trip. The most exciting is this one, embedded below, where our lead programmer (Stefan Matei) traded his keyboard for a set of drum sticks and tried to play “Wild Thing” (does anyone remember The Troggs?).
There’s a rumor that this masterpiece is also on camera, but I’m guessing it sounded so bad that our guys here decided to share only the pics.”